Mia Pitra

Miapetra is a brand centered around sustainability and modern elegance. The goal was to create a visual identity that feels grounded yet premium, reflecting the brand’s focus on essential resources (like water conservation, as hinted in the copy) and high-end design.

Design Strategy

• Logotype: A clean, spacious sans-serif typeface with a custom “E” that adds a unique architectural touch.

• Color Palette: A sophisticated mix of Deep Slate Blue, Charcoal, and Crisp White, accented by a subtle Coral Red wave icon. This palette evokes a sense of trust and tranquility.

• Visual Language: The use of clean lines and ample white space (negative space) highlights the brand’s “less is more” philosophy.

The Deliverables

For this project, I developed a comprehensive branding suite, including:

• Core Logo Design & Iconography.

• Corporate Stationery: Letterheads and internal documentation with a focus on editorial-style typography.

• Packaging Concept: Minimalist box designs with elegant vertical labeling.

• Brand Collateral: Custom notebooks and tactile marketing materials.

Technical Details

• • Typography: Modern Sans-Serif (Customized).

  • Vibe: Professional, Eco-conscious, Luxury, Architectural.

  • Software Used: Adobe Illustrator, Photoshop (Mockups).